Principles of Economics 3e covers the scope and sequence of most introductory economics courses. The third edition takes a balanced approach to the theory and application of economics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been…
This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive…
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature…
Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core …
Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core …
This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design.
Since the launch of Bitcoin in 2009 several hundred different ‘cryptocurrencies’ have been developed and become accepted for a wide variety of transactions in leading online commercial marketplaces and the ‘sharing economy’, as well as by more traditional retailers, manufacturers, and even by charities and political parties. Bitcoin and its competitors have also garnered attention fo…
Financial and insurance markets always operate under various types of uncertainties that can affect the financial position of companies and individuals. In financial and insurance theories, these uncertainties are usually referred to as risks. Given certain states of the market, and the economy in general, one can talk about risk exposure. It is expected that individuals, companies, and …
Technological change is at the core of all major disruptions in human history, and revolutions, wars, and general development are regularly connected to some sort of technological change. However, not all development is beneficial. While technology has fueled great innovations and rapid development, the notion of sustainable development has gained prominence as we now experience serious social,…
Ketika kebanyakan orang mendengar “Machine Learning”, mereka membayangkan robot: pelayan yang dapat diandalkan atau Terminator yang mematikan. Tapi Machine Learning bukan hanya fantasi yang futuristik, itu sudah lama ada dan bahkan, telah ada selama beberapa dekade yang dipicu oleh ketidakmampuan manusia dalam menangani pekerjaan yang semakin banyak dan cepat. Sebisa mungkin pekerjaan dioto…