Contents:
1. Markering in a global society
2. Marketing information and research
3. Strategic planning marketing
4. Product strategi
5. Marketing communication et. al
Edisi
Ed.2
ISBN/ISSN
0-13-016387-2
Deskripsi Fisik
xxviii,773 hlm; Gloss; Ilus; Ind; Tab; 21 x 28 cm.