Manajemen S1

Entrepreneurship 12th ed.

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The 12th edition of Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to Launching, Growing and Ending the New Venture.

Each chapter begins with learning objectives and a profile of an entrepreneur whose career is especially relevant to the chapter material. Numerous business examples occur throughout each chapter along with important websites to assist the reader in getting started. Boxed summaries of articles in the news (As Seen in Business News) illustrate the chapter discussions and Ethics boxes discussing ethical issues are found in all the chapters. Each chapter concludes with research tasks, class discussion questions, and selected readings for further research and study.

At the end of the book is a selection of Cases that can be used along with any chapter, as well as listing of other appropriate cases on a chapter-by-chapter basis.

PART 1: THE ENTREPRENEURIAL PERSPECTIVE
Chapter 1: The Entrepreneurial Mind-Set
Chapter 2: Corporate Entrepreneurship
Chapter 3: Generating and Exploiting New Entries 

PART 2: FROM IDEA TO THE OPPORTUNITY
Chapter 4: Creativity and the Business Idea
Chapter 5: Identifying and Analyzing Domestic and International Opportunities
Chapter 6: Protecting the Idea and Other Legal Issues for the Entrepreneur 

PART 3: FROM THE OPPORTUNITY TO THE BUSINESS PLAN
Chapter 7: The Business Plan: Creating and Starting the Venture
Chapter 8: The Marketing Plan
Chapter 9: The Organizational Plan
Chapter 10: The Financial Plan 

PART 4: FROM THE BUSINESS PLAN TO FUNDING THE VENTURE
Chapter 11: Sources of Capital
Chapter 12: Informal Risk Capital, Venture Capital, and Going Public 

PART 5: FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE
Chapter 13: Strategies for Growth and Managing the Implications of Growth
Chapter 14: Accessing Resources for Growth from External Sources
Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture

PART 6: CASES

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

338.04 ROB e

Penerbit

New York : McGraw Hiill., 2024

Deskripsi Fisik

xxiv, 552 pages: illustration; 20,2 cm x 25,5 cm.

Bahasa

English

ISBN/ISSN

9781270000000

Klasifikasi

338.04

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Entrepreneurship

Info Detail Spesifik

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Pernyataan Tanggungjawab

Robert D. Hisrich

Versi lain/terkait

Lampiran Berkas

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