Manajemen S1

Strategic management 6th ed.

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Frank T. Rothaermel wrote Strategic Management from the ground up because the world has changed dramatically since January 2020. Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. This textbook prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.

PART ONE: ANALYSIS
CHAPTER 1: What Is Strategy?
CHAPTER 2: Strategic Leadership: Managing the Strategy Process
CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies
CHAPTER 5: Shared Value and Competitive Advantage

PART TWO: FORMULATION
CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms
CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification
CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
CHAPTER 10: Global Strategy: Competing Around the World

PART THREE: IMPLEMENTATION
CHAPTER 11: Organizational Design: Structure, Culture, and Control
CHAPTER 12: Corporate Governance, Business Ethics, and Business Models

PART FOUR: MINICASES
HOW TO CONDUCT A CASE ANALYSIS

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 FRA s

Penerbit

New York : McGraw Hiill., 2024

Deskripsi Fisik

xxix, 558 pages: illustration; 20,3 x 25,5 cm.

Bahasa

English

ISBN/ISSN

9781270000000

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

management

Info Detail Spesifik

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Pernyataan Tanggungjawab

Frank T. Rothaermel

Versi lain/terkait

Lampiran Berkas

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