Gaya APA

Kotler, P., Keller, K, L. (2006). Marketing management (12 e person international). United States of Amerika: person prentce hall.

Gaya MLA

Kotler, Philip., Keller, Kevin, Lane. "Marketing management". 12 e person international United States of Amerika: person prentce hall, 2006. Manajemen Administrasi D3.