Gaya APA

Kotler, P. (1997). Marketing management : analysis, planning, implementation, and control (Ed. 9). U.S.A: Prentice Hall.

Gaya MLA

Kotler, Philip. "Marketing management : analysis, planning, implementation, and control". Ed. 9 U.S.A: Prentice Hall, 1997. Manajemen Administrasi D3.