Gaya APA

Boyd, H, W. et al (1995). Marketing management : a strategic approach with a global orientation second edition (Ed.2). U.S.A: Irwin.

Gaya MLA

Boyd, Harper, W.. et al. "Marketing management : a strategic approach with a global orientation second edition". Ed.2 U.S.A: Irwin, 1995. Manajemen Administrasi D3.